Competitor and market signals

Market signals, read before they hit your sales.

Deep Sensing reads what moves your demand from outside the company: POS data, weather, market data, competitor activity and tenders. Each signal is linked to the items it affects, weighed by its track record and modelled, so only the ones that change the plan reach your planners.

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MarketCompetitorsWeather
Deep Sensing
Example · today, outside the company
Market data
Cocoa prices risingChocolate range · from week 30
Read and linked−4% volume, weeks 30–34
Competitor
Competitor promotion at Retailer EastWeeks 18–19 · 6 overlapping items
Read and linked−2,400 units, weeks 18–19
Weather
Heatwave in Spain and ItalyWeeks 27–28 · ice cream range
Read and linked+18% ice cream, Madrid
43 signals read, 3 change the plan40 more, already in the baseline
5outside sources

read and linked to your items, customers and locations

POSWeatherMarketCompetitorsTenders
Every

signal weighed by its track record, with every step visible

ReadWeighModelRank
1data model

outside signals and your own data in the same plan

SignalItemForecast
Each signal moves the forecast by what it is worth, weighed by its track record6,200Baseline+240POS signal−150Store sell-out+320Weather−180Competitorpromotion+90Market data6,520Pure signalread−40Anchor towardplan6,480Final forecastIllustrative example · units, one item and customer
6,480final forecast, illustrative
Baseline6,200 units
POS signal+240
Store sell-out−150
Weather+320
Competitor promotion−180
Market data+90
Anchor toward plan−40

What you can do

Outside signals, inside the plan.

Market and weather

Outside signals, read and linked to your items

  • POS data, weather and market data read and linked to the items, customers and locations they affect.
  • Each signal weighed by its track record, so it moves the forecast by what it is worth.
  • HZN-1 and the Scenario engine put a number on each one.
Signal · weather
Example
Weather · heatwave in Spain and ItalyWeeks 27–28 · read 06:00ReadIce cream · Madrid DC14 items+18%Ice cream · Milan DC11 items+15%Bottled water · Seville DC6 items+9%HZN-1 AND THE SCENARIO ENGINEUplift weighed by the track record of earlier heat alerts

Competitor activity

Competitor moves, modelled before they hit your sales

  • Competitor and market data read and modelled, next to your own events and prices.
  • A competitor promotion shown with its likely effect on your volume, by item and customer.
  • Every impact comes with its drivers and assumptions, so planners see why the forecast moved.
Competitor move · Retailer East
Example
Competitor promotion−2,400 unitsW14W18W19W23DRIVERS AND ASSUMPTIONSCompetitor 2+1 on 6 overlapping items at Retailer EastEffect taken from 4 earlier competitor promotionsYour own promotions and prices unchangedTo review

Signals into decisions

Only the signals that change the plan

  • Of every signal read, only the ones that change the plan reach your planners.
  • Ori, the planner’s assistant, hands them the decisions that matter, ranked by impact.
  • The rest is already in the baseline, with no extra work.
Today · Ori
Example
43 signals read today40 already in the baseline3 change the plan1Move the Retailer North launch75,000 units to weeks 12–13Accept2Plan first fills for 12 new stores11,520 units, weeks 21–22Accept3Add the heatwave uplift+18% ice cream, weeks 27–28Accept

Learn more

Learn more about market signals.

What is demand sensing?How does AI improve demand planning?How to improve forecast accuracyDemand planning

FAQ

Market signals, answered.

What are external demand signals?

Information from outside the company that moves demand: POS data, weather, market data, competitor activity and tenders, for example. Read early, it shows a change before it reaches your sales history.

Which signals can Horizon read?

From outside the company: POS data, weather, market data, competitor data and tenders. From inside: CRM updates, sales chats and customer emails. Deep Sensing reads them, links each one to the items it affects and models the impact.

How does a signal change the forecast?

Each signal is weighed by its track record and moves the forecast by what it is worth. HZN-1 and the Scenario engine put a number on it, and every step from the baseline to the final number stays visible.

Do planners see every signal?

No. Only the signals that change the plan reach your planners. Ori, the planner’s assistant, ranks those decisions by impact; the rest is already in the baseline.

Is this part of Deep Sensing?

Yes. Deep Sensing reads everything that moves your demand, models the impact, and hands your planners only the decisions that matter.

How fast can we start?

Start with Horizon Instant: your ERP connected and real demand planning on your own data, up and running in less than 24 hours. Add Deep Sensing and Ori when you’re ready.

See your market signals modelled on your own data.

Horizon Instant: up and running in less than 24 hours.

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